Felton, George,  1947- <br/><br/>
Advertising :  concept and copy / 
George Felton. 
 - 3rd edition. 
 - 320 pages :  illustrations (black and white, and colour) ;  22 cm 
<br/><br/> Previous ed.: 2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780393733860 (pbk.) :  £40.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising copy.
<br/><br/><label>Dewey Class. No.: </label>659.1