Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 12th edition. 
 - Boston, [Mass.] ;  London :  Pearson,  c2010. 
 - xi, 708 p. :  ill., map ;  28 cm. 
<br/><br/> Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780132465496 (pbk.) :  £45.99 0132465493 (pbk.) :  £45.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Strategic planning.<br/>Marketing--Decision making--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8