TY  - BOOK
AU  - Hunter,Grant
AU  - Burkhart,Jon
TI  - Newsjacking: the urgent genius of real-time advertising 
SN  - 9780500516720 (hbk.) :
U1  - 659.1'44 23
PY  - 2013///
CY  - London
PB  - Thames & Hudson
KW  - Internet advertising
KW  - Viral marketing
KW  - Social media
N1  - Includes bibliographical references and index; Specialized
N2  - 'Newsjacking' features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, it combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others
ER  -