Design forward : creative strategies for sustainable change /
edited by Hartmut Esslinger.
- Stuttgart : Arnoldsche, 2012.
- 300 p. : col. ill. ; 24 cm.
In this book Hartmut Esslinger, one of the most influential designers and thinkers, as well as the founder of frog design, explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment and the economy.