TY  - BOOK
AU  - Palmer,Adrian
TI  - Introduction to marketing: theory and practice 
SN  - 9780199602131 (pbk.) :
U1  - 658.8 23
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Previous ed.: 2009; Includes bibliographical references and index; Specialized
N2  - This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level
ER  -