Palmer, Adrian. <br/><br/>
Introduction to marketing :  theory and practice / 
Adrian Palmer. 
 - 3rd edition. 
 - Oxford :  Oxford University Press,  c2012. 
 - xxxi, 542 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 2009. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780199602131 (pbk.) :  £34.99 0199602131 (pbk.) :  £34.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8