TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Corporate social responsibility: doing the most good for your company and your cause 
SN  - 9780471704522 (ebook)
PY  - 2005///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Social responsibility of business
KW  - Social marketing
KW  - Corporations
KW  - Charitable contributions
KW  - Corporate image
KW  - Business and Management
KW  - ukslc
KW  - Management & management techniques
KW  - thema
KW  - Business & Management
KW  - Public relations
KW  - lcsh
N1  - Includes bibliographical references and index; Also available in printed form ISBN 9780471476115; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - The authors present a 'social responsibility bible' for corporations, suggesting ways in which companies can support more good causes & do themselves good into the bargain; Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780471704522
ER  -