TY  - BOOK
AU  - Hollensen,Svend
TI  - Global marketing: a decision-oriented approach 
SN  - 9780273726272 (ebook)
PY  - 2011///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Export marketing
KW  - Case studies
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - Multinationals
KW  - International business
KW  - lcsh
N1  - Previous ed.: 2007; Includes bibliographical references and index; Also available in printed form ISBN 9780273726227; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field; The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780273726272
ER  -