TY  - BOOK
AU  - Tungate,Mark
TI  - Fashion brands: branding style from Armani to Zara 
SN  - 9780749464462 (pbk.) :
U1  - 687'.0688 23
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Fashion merchandising
KW  - Advertising
KW  - Fashion
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Previous ed.: 2008; Includes bibliographical references and index; Specialized
N2  - Once a luxury that only the elite could afford, fashion is now accessible to everyone. This text looks at how this transformation has happened, exploring how the marketers and branding experts have turned clothes and accessories into objects of desire
ER  -