Tungate, Mark,  1967- <br/><br/>
Fashion brands :  branding style from Armani to Zara / 
Mark Tungate. 
 - 3rd edition. 
 - London :  Kogan Page,  2012. 
 - 272 p. :  col. ill., col. ports. ;  25 cm. 
<br/><br/> Previous ed.: 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Once a luxury that only the elite could afford, fashion is now accessible to everyone. This text looks at how this transformation has happened, exploring how the marketers and branding experts have turned clothes and accessories into objects of desire. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780749464462 (pbk.) :  £19.99 0749464461 (pbk.) :  £19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising.<br/>Advertising--Fashion.<br/>Branding (Marketing)<br/>Advertising--Brand name products.
<br/><br/><label>Dewey Class. No.: </label>687'.0688