TY  - BOOK
AU  - Johnson,Michael
TI  - Problem solved: how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them 
SN  - 9780714864730 (hbk.) :
U1  - 741.6 23
PY  - 2012///
CY  - London
PB  - Phaidon
KW  - Commercial art
KW  - Graphic design (Typography)
KW  - Communication in design
N1  - Previous ed.: 2002; Includes bibliographical references and index; Specialized
N2  - Designers and advertisers have always had to interpret design briefs, produce solutions to problems and work to keep their clients' brands fresh and in the public consciousness. Each chapter in this text deals with a specific problem and presents a case study to illustrate a particular solution
ER  -