TY - BOOK AU - Kaplan,Robert S. AU - Norton,David P. TI - Alignment: using the balanced scorecard to create corporate synergies SN - 9781591396901 (hbk.) : U1 - 658.4'012 22 PY - 2006/// CY - Boston, Mass. PB - Harvard Business School KW - Strategic planning KW - Industrial management KW - Industrial organization KW - Strategic alliances (Business) KW - Organizational effectiveness N1 - Includes bibliographical references and index; Specialized N2 - Most organisations consist of multiple business and support units, each populated by highly trained executives. Often the efforts of individual units are not coordinated, leading to lost opportunities and poor performance. This text argues that the responsibility for this critical alignment lies with corporate headquarters ER -