Steel, Jon. <br/><br/>
Perfect pitch :  the art of selling ideas and winning new business / 
Jon Steel. 
 - Hoboken, N.J. :  Wiley,  2007. 
 - xxv, 262 p. 
<br/><br/> Demonstrating how the principles of advertising research and planning can be applied to the business of presenting and selling ideas, 'Perfect pitch' provides valuable lessons from inside and outside the advertising industry on the delicate art of making business presentations. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780471789765 (hbk.) :  £19.99 0471789763 (hbk.) :  £19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Business presentations.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.8'5