Arden, Paul. <br/><br/>
It's not how good you are, it's how good you want to be / 
Paul Arden. 
 - London :  Phaidon,  2003. 
 - 128 p. :  ill. (some col.) ;  18 cm. 
<br/><br/> This is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes. 
<br/><br/><label>ISBN: </label>9780714843377 (pbk.) :  £4.95 0714843377 (pbk.) :  £4.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Self-actualization (Psychology)<br/>Success.
<br/><br/><label>Dewey Class. No.: </label>158.1