Strategic management of technology and innovation.
- 5th edition. Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright.
- New York, N.Y. : McGraw-Hill/Irwin, 2009.
Previous ed.: Boston, Mass.: McGraw-Hill, 2004.
Includes bibliographical references and index.
This book continues its tradition of market leadership by using a combination of text, readings and cases to bring to life the latest research on these critical business challenges.