Karol, Robin. New product development for dummies / by Robin Karol and Beebe Nelson ; foreword by Geoffrey Nicholson. - Indianapolis, Ind. : Wiley Publishing, Inc., 2007. - xxii, 357 p. : ill. ; 24 cm. Includes index. ISBN: 9780470117705 (pbk. : alk. paper) 0470117702 (pbk. : alk. paper) LCCN: 2007924231 Subjects--Topical Terms: New products. LC Class. No.: HF5415.153 / .K373 2007 Dewey Class. No.: 658.5/75