TY - BOOK AU - Moskowitz,Howard R. AU - Saguy,Israel AU - Straus,Tim TI - An integrated approach to new food product development SN - 9781420065534 (hbk.) : U1 - 664 22 PY - 2009/// CY - Boca Raton, Fla., London PB - CRC KW - Food industry and trade KW - New products KW - Research and development projects KW - Management KW - Processed foods KW - Marketing N1 - Errata slip inserted; Includes bibliographical references and index; Specialized N2 - This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry ER -