Bowie, David,  1951- <br/><br/>
Hospitality marketing :  principles and practice / 
David Bowie and Francis Buttle. 
 - 2nd edition. 
 - Amsterdam ;  London :  Butterworth-Heinemann,  2011. 
 - xii, 434 p. :  col. ill. ;  25 cm. 
<br/><br/> Previous ed.: 2004. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780080967912 (pbk.) :  £29.99 0080967914 (pbk.) :  £29.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647'.0688