TY  - BOOK
AU  - Clark,Paul
TI  - Stormy skies: airlines in crisis 
SN  - 9780754697565 (ebook)
PY  - 2010///
CY  - Farnham
PB  - Ashgate
KW  - Airlines
KW  - Customer services
KW  - Transport
KW  - ukslc
KW  - Aerospace & aviation technology
KW  - thema
KW  - Transport industries
KW  - Aircraft: general interest
KW  - lcsh
N1  - Formerly CIP; Includes bibliographical references and index; Also available in printed form ISBN 9780754678878; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - This title captures the key issues that determine a viable airline industry in an increasingly globalized world and calls for more radical business thinking to ensure that mistakes are avoided in future; As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780754697565
ER  -