TY  - BOOK
AU  - Davis,John
TI  - Competitive success: how branding adds value 
SN  - 9780470998229 (pbk.) :
U1  - 658.8'27 22
PY  - 2010///
CY  - Chichester
PB  - Wiley
KW  - Brand name products
KW  - Management
KW  - Competition
KW  - Success in business
KW  - Branding (Marketing)
KW  - Business and Management
KW  - eflch
N1  - Includes bibliographical references and index; Specialized
N2  - This guide explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications
ER  -