Davis, John,  1960 Feb. 17- <br/><br/>
Competitive success :  how branding adds value / 
John A. Davis. 
 - Chichester :  Wiley,  2010. 
 - xxiv, 397 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This guide explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780470998229 (pbk.) :  £32.99 0470998229 (pbk.) :  £32.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Competition.<br/>Success in business.<br/>Branding (Marketing)<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'27