TY  - BOOK
AU  - O'Toole,William
TI  - Events feasibility and development: from strategy to operations 
T2  - Events management series
SN  - 9780080940595 (ebook)
PY  - 2011///
CY  - Amsterdam, London
PB  - Butterworth-Heinemann
KW  - lcsh
N1  - Includes bibliographical references and index; Also available in printed form ISBN 9780750666404; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - This book answers two fundamental questions faced by all events planners and organisers: 'how do I justify this event to the client?' and 'why are we spending money on this event?'; Events Feasibility and Development: From Strategy to Operations describes the optimum way to develop and grow events. It demonstrates how governments and companies create the event portfolio to maximise their investment. It describes the latest in the growing event industry around the world: the creation of event strategies. With a user-friendly learning structure containing bullet points, questions and exercises, and international case studies including the 'Torch Relay' and the 'Opening of the Doha Asian Games', Events Feasibility and Development: From Strategy to Operations looks at issues such as: the process of creating a feasibility study events forecasting models, asses management and cost/benefit analysis event strategies and the development of the event portfolio types of events (exhibitions, sports, festivals) and their benefits and returns project management tools and process mapping event management. The author's companion website - www.eventsfd.com - contains videos, colour photos and a list of related resources. The author has also created a course to go alongside this textbook which can be found here: http: //www.eventsfd.com/Course%20on%20Events%20Feasibility%20and%20D evelopment.html. This edition is also supported by an online lecturer's resource
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780080940595
ER  -