TY  - BOOK
AU  - Batty,Craig
AU  - Cain,Sandra
TI  - Media writing: a practical introduction 
SN  - 9780230218765 (pbk.) :
U1  - 808'.066302 22
PY  - 2010///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Mass media
KW  - Authorship
KW  - Literature
KW  - eflch
N1  - Includes bibliographical references and index; Specialized
N2  - From copywriting to screenwriting & digital to print, this text examines a variety of media writing possibilities. With case studies to illustrate concepts, it merges theory & practical tips giving students a critical vocabulary to use when discussing texts. It is a useful resource for journalism, media & creative-writing students
ER  -