Rosenbaum-Elliott, Richard. <br/><br/>
Strategic brand management / 
Richard Rosenbaum-Elliott, Larry Percy & Simon Parvan. 
 - 2nd edition. 
 - Oxford :  Oxford University Press,  c2011. 
 - xv, 303 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: published as by Richard Elliott, Larry Percy. 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780199565214 (pbk.) :  £34.99 019956521X (pbk.) :  £34.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Product management--Case studies.<br/>Brand name products.<br/>Strategic planning.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'27