TY  - BOOK
AU  - Ellis,Mike
TI  - Managing and growing a cultural heritage web presence: a strategic guide 
SN  - 9781856047104
PY  - 2011///
CY  - London
PB  - Facet
KW  - Cultural property
KW  - Computer network resources
KW  - Marketing
KW  - Web 2.0
N1  - Includes bibliography (p. [205]-210) and index; Evaluating what you have now - Building a strategic approach - Content - Marketing - Policies and guidelines - Traffic and metrics - The social web (Web 2.0) - The website project process - Away from the browser - Bringing it all together
N2  - This book is useful for any cultural heritage or cultural property organisation, from museums, to libraries, galleries and archives. There are many ideas as to how to market such an institution online
ER  -