Ellis, Mike. <br/><br/>
Managing and growing a cultural heritage web presence :  a strategic guide / 
MIke Ellis. 
 - London :  Facet,  2011. 
 - xix, 217 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliography (p. [205]-210) and index. 
<br/><br/>Evaluating what you have now - Building a strategic approach - Content - Marketing - Policies and guidelines - Traffic and metrics - The social web (Web 2.0) - The website project process - Away from the browser - Bringing it all together. 
<br/><br/> This book is useful for any cultural heritage or cultural property organisation, from museums, to libraries, galleries and archives. There are many ideas as to how to market such an institution online. 
<br/><br/><label>ISBN: </label>9781856047104 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cultural property--Computer network resources.<br/>Cultural property--Marketing.<br/>Web 2.0.