TY  - BOOK
AU  - Hegarty,John
TI  - Hegarty on advertising: turning intelligence into magic 
SN  - 9780500515563
PY  - 2011///
CY  - London
PB  - Thames & Hudson Ltd
KW  - Hegarty, John,
KW  - Advertising agencies
KW  - Branding consultants
N1  - Includes index
N2  - Hegarty writes about his career in advertising, discussing many great advertising campaigns along the way. There are illustrations of the best advertisements, and many tips about all angles of the advertising business. The final chapter is about how Hegarty applied the lessons he learned to his own brand, Hegarty wines
ER  -