TY  - BOOK
AU  - Raza,Ivo
TI  - Heads in beds: hospitality and tourism marketing 
SN  - 9780131101005 (pbk.) :
U1  - 647.9'4'0688 22
PY  - 2004///
CY  - Upper Saddle River, N.J., London
PB  - Prentice Hall, Pearson Education [distributor]
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes index; Specialized
N2  - Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else, from marketing to travel agents, co-operative (or COOP) marketing with wholesalers, and loyalty marketing
ER  -