Chaffey, Dave. <br/><br/>
E-business & e-commerce management / 
Dave Chaffey. 
 - 5th edition. 
 - Harlow, Essex :  Prentice Hall,  2011. 
 - xxxi, 733 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references, glossary of terms and index. 
<br/><br/> Introduction: Introduction to e-business and e-commerce; Marketplace analysis for e-commerce; E-business and infrastructure; E-environment - Strategy and applications: E-business strategy; Supply chain management; E-procurement; E-marketing; Customer relationship management - Implementation: Change management; Analysis and design; E-business service implementation and optimization.   
<br/><br/><label>ISBN: </label>9780273752011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Business enterprises--Computer networks.