TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Marketing research
SN  - 9780137135998 (pbk.) :
U1  - 658.8'3 22
PY  - 2010///
CY  - Boston, Mass., London
PB  - Pearson
KW  - Marketing research
N1  - Previous ed.: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2006; Text on inside cover; Includes bibliographical references and index; Specialized
ER  -