Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush. 
 - 6th edition. 
 - Boston, Mass. ;  London :  Pearson,  c2010. 
 - 695 p. :  col. ill., col. ports. ;  26 cm. 
<br/><br/> Previous ed.: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2006.  Text on inside cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780137135998 (pbk.) :  No price 0137135998 (pbk.) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8'3