TY  - BOOK
AU  - Hodgson,Michael
TI  - Recycling & redesigning logos: a designer's guide to refreshing & rethinking design 
U1  - 741.6 22
PY  - 2010///
CY  - Gloucester, Mass., Hove
PB  - Rockport, RotoVision [distributor]
KW  - Logos (Symbols)
KW  - Design
N2  - The author recognises the power of the logo to communicate with the customer. There are many case studies to demonstrate that a redesigned logo updated the advertising message and attracted new customers
ER  -