Hodgson, Michael <br/><br/>
Recycling & redesigning logos :  a designer's guide to refreshing & rethinking design / 
Michael Hodgson. 
 - Gloucester, Mass. :  Hove :  Rockport ;  RotoVision [distributor],  2010. 
 - 192 p. :  ill. ;  26 cm. 
<br/><br/> The author recognises the power of the logo to communicate with the customer. There are many case studies to demonstrate that a redesigned logo updated the advertising message and attracted new customers. 
<br/><br/><label>ISBN: </label> £19.99 1592536115 (pbk.) :  £19.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB067954  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Logos (Symbols)--Design.
<br/><br/><label>Dewey Class. No.: </label>741.6