TY  - BOOK
AU  - Roscam Abbing,E.W.
TI  - Brand-driven innovation: strategies for development and design : required reading range module reader 
SN  - 9782940411283 (pbk.) :
U1  - 658.8'27 22
PY  - 2010///
CY  - Lausanne
PB  - AVA Academia
KW  - Brand name products
KW  - Design
KW  - Branding (Marketing)
KW  - Organizational change
KW  - Business and Management
KW  - eflch
N1  - Includes bibliographical references and index; Specialized
N2  - 'Brand-Driven Innovation' examines the connections between branding, design and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations
ER  -