Roscam Abbing, E. W. <br/><br/>
Brand-driven innovation :  strategies for development and design : required reading range module reader / 
Erik Roscam Abbing. 
 - Lausanne :  AVA Academia,  c2010. 
 - 208 p. :  ill. (chiefly col.), ports. ;  30 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'Brand-Driven Innovation' examines the connections between branding, design and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9782940411283 (pbk.) :  £35.00 294041128X (pbk.) :  £35.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Design.<br/>Branding (Marketing)<br/>Organizational change.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'27