TY  - BOOK
AU  - Nykiel,Ronald A.
TI  - Handbook of marketing research methodologies for hospitality and tourism
SN  - 9780789034267 (pbk.) :
U1  - 910.6'88 22
PY  - 2007///
CY  - Binghamton, N.Y., Hadleigh
PB  - Haworth Hospitality & Tourism, BRAD [distributor]
KW  - Hospitality industry
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Tourism
N1  - Includes bibliography (p. 345-347) and  index; Specialized
N2  - This comprehensive guide clearly explains analysing markets, utilising qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry
ER  -