TY  - BOOK
AU  - Gambles,Ian
TI  - Making the business case: proposals that succeed for projects that work 
SN  - 9780566087455 (pbk.) :
U1  - 658.4'012 22
PY  - 2009///
CY  - Aldershot
PB  - Gower
KW  - Business planning
KW  - Project management
KW  - Proposal writing in business
N1  - Specialized
N2  - Written as a practical guide, this book provides authors with a set of 'golden rules' for producing a good business case. It explains and illustrates how to construct the principal sections of a business case including executive summary, strategic rationale, benefits, risks, budgets, and plans. Various business case exercises are set throughout the book, with model answers included
ER  -