TY  - BOOK
AU  - Sharp,Byron
ED  - Ehrenberg-Bass Institute.
TI  - How brands grow: what marketers don't know 
SN  - 9780195573565 (hbk.) :
U1  - 658.8'27 22
PY  - 2010///
CY  - South Melbourne, Vic., Oxford
PB  - Oxford University Press
KW  - Branding (Marketing)
KW  - Business and Management
KW  - eflch
N1  - Includes bibliographical references; Specialized
N2  - This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty
ER  -