TY  - BOOK
AU  - Noel,Hayden
TI  - Consumer behaviour
T2  - Basics marketing
SN  - 9782940373840 (pbk.) :
U1  - 658.8'342 22
PY  - 2008///
CY  - Lausanne, Worthing
PB  - AVA Academia
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliography (p.176); Specialized
N2  - This title provides the reader with an accessible, colourful and up-to-the-minute overview of consumer behaviour in the marketplace. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends on consumer behaviour
ER  -