Noel, Hayden. <br/><br/>
Consumer behaviour / 
by Hayden Noel. 
 - Lausanne ;  Worthing :  AVA Academia,  2008. 
 - 176 p. :  col. ill. ;  23 cm. 
 - Basics marketing ;  1 .
 - Basics marketing ;  1. .
<br/><br/>Includes bibliography (p.176). 
<br/><br/> This title provides the reader with an accessible, colourful and up-to-the-minute overview of consumer behaviour in the marketplace. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends on consumer behaviour. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9782940373840 (pbk.) :  £17.95 2940373841 (pbk.) :  £17.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8'342