TY  - BOOK
AU  - Williams,Eliza
TI  - This is advertising
SN  - 9781856696470
PY  - 2010///
CY  - London
PB  - L King
KW  - Advertising
KW  - Design
KW  - 21st century
KW  - Advertising agencies
N1  - Includes index
N2  - The author divides the book into the various types of advertising that exist today: digital, branded, ambient, integrated and self-initiated. In each chapter there are illustrations of the best advertising in the genre and interviews with advertising designers and decision-makers
ER  -