TY - BOOK AU - Abrams,Rhonda M. AU - Barrow,Paul TI - The successful business plan: secrets & strategies SN - 9781841128078 (pbk.) : U1 - 658.4'012 22 PY - 2008/// CY - Chichester PB - Capstone KW - New business enterprises KW - Planning KW - Management KW - Finance KW - Business planning N1 - Includes list of research sources, list of funding sources and index; First published in 2005; Specialized N2 - The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. This book outline the key principles of successful business planning. Written for the UK business person ER -