TY  - BOOK
AU  - Lashley,Conrad
TI  - Hospitality retail management: a unit manager's guide 
SN  - 9780080939131 (ebook)
PY  - 2000///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Hospitality industry
KW  - Management
KW  - Personnel management
KW  - Travel and Tourism
KW  - ukslc
KW  - Management & management techniques
KW  - thema
KW  - Hospitality & service industries
KW  - Retail & wholesale industries
KW  - Hotel & catering trades
KW  - lcsh
N1  - Includes index; Also available in printed form ISBN 9780750646161; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - Written for students on higher national and degree programmes and those providing in-company management development courses, this manual focuses on the training needs of unit managers working in branded chains of restaurants, bars and hotels; 'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit.'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit.Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780080939131
ER  -