Case studies in festival and event marketing and cultural tourism / 
edited by Jane Ali-Knight, Donna Chambers. 
 - Eastbourne :  Leisure Studies Association,  2006. 
 - xviii, 145 p. :  ill. ;  24 cm. 
 - Festivals and events : beyond economic impacts ;  v. 2 LSA publication ;  no. 92 .
<br/><br/>Includes bibliographical references. 
<br/><br/> These international case studies include: Edinburgh's festivals and events; a jazz festival in Southern Italy; a music festival in Portugal; the dragon boat festival in China; organised events in Poznan, Poland; Chinese New Year celebrations in Northern England; and the Lafrowda Festival in Cornwall. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781905369034 (pbk.) :  No price 1905369034 (pbk.) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing.<br/>Festivals--Marketing.<br/>Heritage tourism.
<br/><br/><label>Dewey Class. No.: </label>394.2'0688