Reid, Robert D.  1940- <br/><br/>
Hospitality marketing management. 

 - 5th edition.  Robert D. Reid, David C. Bojanic. 
 - Hoboken, N.J. :  Wiley,  c2010. 
 - xv, 656 p. :  col. ill. ;  29 cm. 
<br/><br/> Previous ed.: 2006.  Includes index. 
<br/><br/> This is a comprehensive core marketing text specifically geared for the two- and four-year hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780470088586 (hbk.) :  £65.00 0470088583 (hbk.) :  £65.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647'.0688