Argenti, Paul A. <br/><br/>
Corporate communication / 
Paul A. Argenti. 
 - 5th edition. 
 - London :  McGraw Hill,  2009. 
 - xx, 313 p. ;  24 cm. 
<br/><br/> Previous ed., 2007. 
<br/><br/>Includes bibliography (p.301-303) and index. 
<br/><br/>The changing environment for business case:  Google in China - Communicating strategically case:  Carson Containers - An overview of the corporate communication function case:  Hewlett Packard Corporation - Identity, image, reputation, and corporate advertising case:  Jet Blue's Valentine's Day disaster -  Corporate responsibility case:  Starbuck's Coffee Company - Media relations case:  Adolph Coors Company - Internal communications case:  Westwood Publishing - Investor relations case:  Steelcase, Inc. - Government relations case:  Disney - Crisis communication case:  Coca-Cola in India. 
<br/><br/> Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This book features cases that provide readers with the opportunity to participate in decisions that managers had to make on a variety of real problems. 
<br/><br/><label>ISBN: </label>9780071276153 (pbk.) :  £42.99 0071276157 (pbk.) :  £42.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication.<br/>Communication in management.<br/>Communication in organizations.<br/>Business communication & presentation.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.45