TY  - BOOK
AU  - Balnaves,Mark
AU  - Shoesmith,Brian
AU  - Donald,Stephanie
TI  - Media theories and approaches: a global perspective 
SN  - 9780230551626 (pbk.) :
U1  - 302.23 22
PY  - 2008///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Mass media
KW  - Study and teaching
KW  - Media studies
KW  - bicssc
KW  - Media Studies
KW  - eflch
N1  - Includes glossary of terms, bibliography (p.311-333) and index; Part I: Convergences Introduction Technologizing the world A global view Part II: Theories Classics in media and effects Classics in media and ideology Part III: Content, audiences and effects Classics in reasoning about information and its ownership Media audiences and the new media economics Information warfare Transforming cultures Brand China and Bollywood India Part IV: Structures and organization Governance and digital identities Interactive media and new Media economics Games Media research Conclusion; Undergraduate
N2  - Offers an introduction to various theories and approaches that make up media studies. This book includes chapters on developing Asian countries. Truly global and cutting-edge, this is the resource for all students studying media in today's world. A truly accessible but critical text.
ER  -