Meetings, expositions, events, and conventions : an introduction to the industry /
George G. Fenich.
- 2nd edition.
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.
- xii, 532 p. : ill. ; 25 cm.
Previous ed.: 2005. Includes glossary of terms and index.
This book provides an overview of the meeting, expositions, events and conventions industry. There are true-to-life scenarios related so that students can see what the day-to-day realities of the industry are. There are also contributions by industry experts.