Fenich, George G.

Meetings, expositions, events, and conventions : an introduction to the industry / George G. Fenich. - 2nd edition. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xii, 532 p. : ill. ; 25 cm.

Previous ed.: 2005. Includes glossary of terms and index.

This book provides an overview of the meeting, expositions, events and conventions industry. There are true-to-life scenarios related so that students can see what the day-to-day realities of the industry are. There are also contributions by industry experts.

9780132340571 (hbk.) : £39.99 0132340577 (hbk.) : £39.99


Congresses and conventions--Management.
Hospitality industry.

647.9'4