Music event management & promotion /
Chris Kemp.
- 3rd edition. with contributions from Richard Chamberlain & Russel Stone.
- Huntingdon : Elm, 2008.
- 1 v. (various pagings) : ill. (chiefly col.) ; 30 cm.
Previous ed.: published as Music industry management and promotion. 2000. Spiral bound.
Includes bibliography and index.
Selecting an artist and the role of the promoter - The agent - Managing publicity - Marketing the event - Venue management, including licensing & health & safety - Staffing, crew and security - Getting the promotion as perfect as possible - Finance & administration - Managing the band & setting up a tour - Music event management outdoors - Production in the studio - The record company - The PR & promotions company.
9781854504470 (pbk.) : No price 1854504479 (pbk.) : No price
Rock concerts--Management. Rock concerts--Marketing. Music publicity.