TY  - BOOK
AU  - Fombrun,Charles J.
AU  - Riel,C.B.M.van
TI  - Essentials of corporate communication
SN  - 9780203390931 (ebook)
PY  - 2006///
CY  - London
PB  - Routledge
KW  - Business communication
KW  - Business and Management
KW  - ukslc
KW  - Advertising
KW  - thema
KW  - Office & workplace
KW  - Business strategy
KW  - Public relations
KW  - Business & Management
KW  - Management: leadership & motivation
KW  - Sales & marketing
KW  - lcsh
N1  - Also available in printed form ISBN 9780415328265; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - Communication is vital if a company is to remain in contact with its key clients. This text demonstrates that, in order maintain or boost productivity, an organisation needs to address both internal and external communication issues so that clients, suppliers and employees are all working towards the same goal; This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780203390931
ER  -